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About: Spuds MacKenzie     Goto   Sponge   NotDistinct   Permalink

An Entity of Type : yago:WikicatAdvertisingCharacters, within Data Space : dbpedia.demo.openlinksw.com associated with source document(s)

Type: yago:WikicatTelevisionCommercialsyago:Ability105616246yago:Abstraction100002137yago:Act100030358yago:Activity100407535yago:Ad107248801yago:AdvertisingCampaign100798959yago:Campaign100798245yago:Cognition100023271yago:Commercial107250034yago:Communication100033020yago:Creativity105624700yago:Event100029378yago:FictionalCharacter109587565yago:ImaginaryBeing109483738yago:Imagination105625465yago:Message106598915yago:Promotion107247071yago:PsychologicalFeature100023100yago:Work100575741yago:YagoPermanentlyLocatedEntityfictional characteryago:Undertaking100795720yago:Venture100797878yago:WikicatAdvertisingCampaignsyago:WikicatAdvertisingCharacters New Facet based on Instances of this Class

Spuds MacKenzie is a fictional dog (bull terrier) character used for an extensive advertising campaign marketing Bud Light beer in the late 1980s. The Spuds MacKenzie mascot and campaign was the idea of a 23-year-old art director, Jon Moore. At the time, he was working at Needham, Harper, and Steers, a Chicago advertising agency. The dog first showed up in a Bud Light Super Bowl XXI ad in 1987.