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Super Bowl commercials, colloquially known as Super Bowl ads, are high-profile television commercials featured in the U.S. television broadcast of the Super Bowl, the championship game of the National Football League (NFL). Super Bowl commercials have become a cultural phenomenon of their own alongside the game itself, as many viewers only watch the game to see the commercials. Many Super Bowl advertisements have become well known because of their cinematographic quality, unpredictability, surreal humor, and use of special effects. The use of celebrity cameos has also been common in Super Bowl ads. Some commercials airing during, or proposed to air during the game, have also attracted controversy due to the nature of their content.

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  • Super Bowl commercials (en)
  • Reklamy na Super Bowlu (cs)
  • Publicités du Super Bowl (fr)
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  • Super Bowl je finále americké fotbalové ligy NFL, které se tradičně koná v neděli a v jehož průběhu jsou vysílány reklamy speciálně natočené za účelem odvysílání v průběhu této události. Super Bowl kromě sportu samotného je také přehlídkou showbusinessu a komerce. Sledovanost této události se pohybuje v milionových číslech. Právě díky této široké škále potenciálních zákazníků inzerenti již tradičně umísťují reklamy během Super Bowlu jako způsob, jak zvýšit povědomí o jejich produktech a službách. Mnoho lidí sleduje finále amerického fotbalu právě kvůli televizním reklamám. Tyto reklamní spoty jsou velmi známé a vyhledávané kvůli své nepředvídatelnosti, humoru a používání speciálních efektů. Inzerenti se snaží šokovat a zaujmout s cílem dosáhnout virálního šíření reklamy. Hrací čas americké (cs)
  • Lors de la diffusion télévisée du Super Bowl — la finale de football américain de la National Football League (NFL) —, de nombreux encarts publicitaires permettent la diffusion de publicités du Super Bowl avec une audience extrêmement importante. En effet, le Super Bowl est fréquemment parmi les émissions de télévision les plus regardées aux États-Unis, à l'exemple du Super Bowl XLIX de 2015 qui a été vu par au moins 114,4 millions de téléspectateurs. De ce fait, les annonceurs utilisent généralement ce moment comme un moyen de sensibiliser à leurs produits et services un large public. (fr)
  • Super Bowl commercials, colloquially known as Super Bowl ads, are high-profile television commercials featured in the U.S. television broadcast of the Super Bowl, the championship game of the National Football League (NFL). Super Bowl commercials have become a cultural phenomenon of their own alongside the game itself, as many viewers only watch the game to see the commercials. Many Super Bowl advertisements have become well known because of their cinematographic quality, unpredictability, surreal humor, and use of special effects. The use of celebrity cameos has also been common in Super Bowl ads. Some commercials airing during, or proposed to air during the game, have also attracted controversy due to the nature of their content. (en)
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