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About: Sustainability marketing myopia     Goto   Sponge   NotDistinct   Permalink

An Entity of Type : yago:WikicatSustainableProducts, within Data Space : dbpedia.demo.openlinksw.com associated with source document(s)

Type: yago:Artifact100021939yago:Commodity103076708yago:Merchandise103748886yago:Object100002684yago:PhysicalEntity100001930yago:Whole100003553yago:WikicatSustainableProducts New Facet based on Instances of this Class

Sustainability marketing myopia is a term used in sustainability marketing referring to a distortion stemming from the overlooking of socio-environmental attributes of a sustainable product or service at the expenses of customer benefits and values. Sustainability marketing is oriented towards the whole community, its social goals and the protection of the environment. It requires the engagement of national and local governments, organisations and population as well as the necessary capital (human, financial, infrastructural, etc.). The idea of sustainability marketing myopia is rooted into conventional marketing myopia theory, as well as green marketing myopia.