TV-am was a TV company that broadcast the ITV franchise for breakfast television in the United Kingdom from 1 February 1983 until 31 December 1992. The station was the UK's first national operator of a commercial breakfast television franchise. Its daily broadcasts were between 6 am and 9:25 am. Despite these setbacks, by the 1990s, TV-am's flagship programme Good Morning Britain had become the most popular breakfast show on UK television. However, following a change in the law regarding TV franchising, the company lost its licence. It was replaced by GMTV in 1993.