About: Technographic segmentation

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Technographic segmentation for marketing management is a market research analysis tool used to identify and profile the characteristics and behaviors of consumers through the process of market segmentation. Traditionally market researchers focused on various demographic, psychographic, and lifestyle schemes to categorize and describe homogeneous clusters of consumers that comprise possible target markets.

Attributes	Values
rdf:type	software
rdfs:label	Technographic segmentation (en)
rdfs:comment	Technographic segmentation for marketing management is a market research analysis tool used to identify and profile the characteristics and behaviors of consumers through the process of market segmentation. Traditionally market researchers focused on various demographic, psychographic, and lifestyle schemes to categorize and describe homogeneous clusters of consumers that comprise possible target markets. (en)
dct:subject	Market research
Wikipage page ID	12784352 (xsd:integer)
Wikipage revision ID	1059668080 (xsd:integer)
Link from a Wikipage to another Wikipage	Demographic Personal computers Video games Internet List of marketing research firms Qualitative marketing research BlackBerries Lifestyle (social sciences) Marketing Marketing management Marketing research process Market research Target markets Advertising research Home video Market segmentation Consumer behavior Integrated Marketing Communications Market research VCR Quantitative marketing research Psychographic Personal digital assistants Cell phones Experimental techniques
Link from a Wikipage to an external page	https://www.tdinsights.com/infographics/technographic-data-improves-sales/
sameAs	Technographic segmentation Technographic segmentation Technographic segmentation
dbp:wikiPageUsesTemplate	dbt:Business-stub dbt:Citation_style dbt:Cmn dbt:Reflist
has abstract	Technographic segmentation for marketing management is a market research analysis tool used to identify and profile the characteristics and behaviors of consumers through the process of market segmentation. Traditionally market researchers focused on various demographic, psychographic, and lifestyle schemes to categorize and describe homogeneous clusters of consumers that comprise possible target markets. With the advent of personal computers and home video in the late 1980s and the explosion in Internet use, personal digital assistants, BlackBerries, video games, cell phones, etc. in the 1990s, information and communication technologies have emerged as a central focus and defining force in a wide range of occupations and lifestyles. Accordingly, market researchers realized the need for a segmentation scheme based on the role that technology plays in consumers' lives. (en)
gold:hypernym	Tool
prov:wasDerivedFrom	wikipedia-en:Technographic_segmentation?oldid=1059668080&ns=0
page length (characters) of wiki page	3021 (xsd:nonNegativeInteger)
foaf:isPrimaryTopicOf	wikipedia-en:Technographic_segmentation
is Link from a Wikipage to another Wikipage of	Technographic Technographics
is Wikipage redirect of	Technographic Technographics
is foaf:primaryTopic of	wikipedia-en:Technographic_segmentation

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