The 2016 presidential campaign of Ted Cruz, the junior United States senator from Texas, was announced on March 23, 2015. He was a candidate for the Republican Party's 2016 presidential nomination and won the second-most state contests and delegates. Cruz themed his campaign around being an outsider and a strict conservative. In the crowded early field, he chose not to directly confront the leading candidate, Donald Trump, who was also viewed as an outsider candidate. His cordial and sympathetic tone towards Trump contrasted with the more critical approach of rivals such as Jeb Bush, Marco Rubio, and Rand Paul. Had Cruz been elected, he would have been the first Cuban American U.S. president.