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About: The Cluetrain Manifesto     Goto   Sponge   NotDistinct   Permalink

An Entity of Type : yago:WikicatEconomicsBooks, within Data Space : dbpedia.demo.openlinksw.com associated with source document(s)

Type: Thingbibo:Bookschema:Bookschema:CreativeWorkworkText (literary theory)wikidata:Q386724Bookyago:WikicatBooksAboutTheInternetyago:WikicatBusinessBooksyago:Artifact100021939yago:Book106410904yago:Creation103129123yago:Object100002684yago:PhysicalEntity100001930yago:Product104007894yago:Publication106589574yago:Work104599396bookwritten workyago:Whole100003553yago:WikicatEconomicsBooks New Facet based on Instances of this Class

The Cluetrain Manifesto is a work of business literature collaboratively authored by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger. It was first posted to the web in 1999 as a set of ninety-five theses, and was published as a book in 2000 with the theses extended by seven essays. The work examines the impact of the Internet on marketing, claiming that conventional marketing techniques are rendered obsolete by the online "conversations" that consumers have and that companies need to join.