The Knot Worldwide, formerly XO Group and The Knot Inc., is an American media and technology company that provides content, tools, products and services for couples who are planning weddings, creating a home, and starting a family. The company generates revenue through online advertising, merchandising, registry services, and publishing. In 2019, the company was created by a merger between predecessors XO Group, The Knot Inc. and WeddingWire.
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