Trust signals are evidence points that appear online to help customers feel more secure in their decision to purchase from a business or buy a product or service. Trust signals were described in an article published in the March 2000 edition of the Journal of Computer-Mediated Communication as trust badges or seals from organizations such as the Better Business Bureau and TrustArc on e-commerce websites. At that time, consumers were more skeptical of providing their credit card information and other personal details to a website; trust signals helped visitors overcome their fears.
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