U8TV: The Lofters was the world's first completely online TV channel and Canada's first reality television series. It aired on the Life Network and online on the internet television channel U8TV.com, in 2001 and 2002. It was created by Zev Shalev, Lili Shalev-Shawn and Fiorella Grossi, its co-founders and executive producers. The show followed the lives of eight Canadians in their 20s who lived together in a Toronto loft for a one-year period, while at the same time producing and hosting their own television programs for Life Network or other cable TV networks, and for the website U8TV.com.