The Valley of Peace initiative is an effort to promote economic cooperation between Israel, Jordan, and Palestine based around efforts and joint projects in the Arava/Arabah Valley, along which runs the southern portion of the Israel - Jordan border. It received the personal attention and support of Shimon Peres, President of Israel. The initiative involved ongoing joint efforts by regional leaders to launch joint new industrial and economic projects, which will create new local businesses and job growth, and promote ongoing cooperation.