WCOA (1370 kHz) is a commercial AM radio station in Pensacola, Florida, serving the Emerald Coast. It is owned by Cumulus Media and broadcasts a Talk radio format. The radio studios and offices are on North W Street off Pensacola Boulevard (U.S. Route 29). By day, WCOA is powered at 5,000 watts non-directional. At night, to protect other stations on 1370 AM, it reduces power to 4,400 watts and uses a directional antenna with a three-tower array The transmitter is on Hollywood Avenue near Massachusetts Avenue in Brent, Florida.