WRUF-FM (103.7 MHz) is a radio station broadcasting a country music format. Licensed to Gainesville, Florida, United States, the station serves the Gainesville/Ocala area. The station is currently owned by the University of Florida. The station has been on the air since 1948. Although the station is owned by a public university, the station, like AM sister WRUF, is operated as a commercial station in contrast to sister station WUFT-FM. WRUF-FM has been a country station since October 2010.