Words with Friends is a multiplayer word game developed by Newtoy. Players take turns building words crossword-puzzle style in a manner similar to the classic board game Scrabble. The rules of the two games are similar, but Words with Friends is not associated with the Scrabble brand. Up to 40 games can be played simultaneously using push notifications to alert players when it is their turn. Players may look up friends either by username or through Facebook, or be randomly assigned an opponent through "Smart Match". Players can also find potential opponents using Community Match.