The 1969–70 Miami Floridians season was the second season of the Miami Floridians in the American Basketball Association. The team notably tried gimmicks to attract fans. November 5th's game would be Ladies Night, with free honey colored pantyhose (originally $2 value) given to the first 500 ladies, provided it fit anyone from 5 feet to 5 feet, 9 inches in size, with nothing extra needed to buy. For the November 10th game, if one bought a ticket (for $5), they would be allowed to walk to the Auditorium to see Jimmy Ellis (who had just lost the World Heavyweight title to Joe Frazier) box Roberto Davila, with the fight being after the game. The team faltered to a dead last finish, with constant trades and scant profits. Ned Doyle, an advertising executive became majority owner of the team, a