The 1970 Pepsi-Cola ILTF Grand Prix was a tennis circuit administered by the International Lawn Tennis Federation (ILTF) which served as a forerunner to the current Association of Tennis Professionals (ATP) World Tour and the Women's Tennis Association (WTA) Tour. It was the inaugural edition of the Grand Prix circuit and consisted of men's tournaments recognised by the ILTF. The creation of the Grand Prix circuit, on an experimental basis during its first year, was announced in April 1970 by the president of the ILTF, Ben Barnett. It was the brainchild of Jack Kramer, former tennis promoter and winner of the Wimbledon and US championships, and was aimed at countering the influence of commercial promoters, particularly Lamar Hunt and his World Championship Tennis circuit and George MacCall