The decade of the 1980s in Western cinema saw the return of studio-driven pictures, coming from the filmmaker-driven New Hollywood era of the 1970s. The period was when "high concept" films gained popularity, where films were expected to be easily marketable and understandable. Therefore, they had short cinematic plots that could be summarized in one or two sentences. The modern Hollywood blockbuster is the most popular film format from the 1980s. Producer Don Simpson is usually credited with the creation of the high-concept picture of the modern Hollywood blockbuster.