ata football is an American over-the-top sports streaming service. The service carries live and on-demand streaming of women's football (soccer) events from various properties. Ata Football was first launched in September 2020. The service was originally established in late 2019 by Atalanta Media, a sports media company founded by Esmeralda Negron and Hannah Brown. Negron is a former professional footballer and sports executive and Brown is a former Sky Sports rights executive.