Allah Hoo (Allah hu) is a traditional Sufi chant (dhikr) consisting of the word for God (Arabic: الله, Allāh) run together three times, followed by Truth (haqq): Allāhu Allāhu Allāhu Haqq, itself repeated three times over. According to Sufi tradition, this formula was introduced by Abu Bakr as he initiated the Naqshbandi tradition (Kabbani 2003 p. 87). Other Dhikrs consist of simple Allāhu Allāhu run together 400 or 600 times. "Allah Hoo" is also a popular title for Urdu-language Sufi devotional qawwalis.