Alleanza Assicurazioni is an Italian insurance company based in Milan. It was founded in Genoa in 1898 and refounded in Milan in 2013. The company is particularly active in the life insurance sector. Alleanza was controlled with a stake of around 50.4% by Assicurazioni Generali between 1933 and June 2009, when Generali announced plans to acquire the remainder of its shares. In the same year the business of Alleanza was injected into a new company Alleanza Toro. After the deal, Alleanza Assicurazioni along with Toro Assicurazioni were absorbed by the parent company. The merger was completed on 1 October.