Ally & Gargano was an American advertising agency, which Advertising Age named Agency of the Year in 1982. It was the first advertising agency to initiate comparative advertising (naming competitors in advertising by name.) Among a long list of advertising success, Federal Express, who began working with the agency in 1973, is their most significant success. Founder and CEO Fred Smith of FedEx (name changed in 1994), has publicly stated, "Had it not been for Ally & Gargano, Federal Express would probably not exist today."