The anchor text, link label or link text is the visible, clickable text in an HTML hyperlink. The term "anchor" was used in older versions of the HTML specification for what is currently referred to as the a element, or The HTML specification does not have a specific term for anchor text, but refers to it as "text that the a element wraps around". In XML terms (since HTML is XML), the anchor text is the content of the element, provided that the content is text.