Animal Aid is a British animal rights organisation, founded in 1977 by Jean Pink. The group campaigns peacefully against the consumption of animals as food and against animal cruelty such as their use for medical research—and promotes a cruelty-free lifestyle. It also investigates and exposes animal abuse. Animal Aid conducts undercover investigations, produces campaign reports, leaflets and fact files, as well as educational videos and other resources. They also offer a quarterly magazine and a sales catalogue with vegan and cruelty-free products.