Appeal to flattery is a fallacy in which a person uses flattery, excessive compliments, in an attempt to appeal to their audience's vanity to win support for their side. It is also known as apple polishing, wheel greasing, brown nosing, appeal to pride, appeal to vanity or argumentum ad superbiam. The appeal to flattery is a specific kind of appeal to emotion. Examples: A refusal which does not deny the compliment could be formulated thus: "I may be [positive attribute], but that doesn't mean that I will [perform action] for you."