Asana (/əˈsɑːnə/ or /ˈɑːsənə/) is a web and mobile "work management" platform designed to help teams organize, track, and manage their work. It is produced by the San Francisco-based company of the same name (Asana, Inc.). The company was founded in 2008 by Dustin Moskovitz and Justin Rosenstein. The product launched commercially in April 2012. In September 2020, the company was valued at $5.5 billion following its direct listing.