Ashley Madison, or The Ashley Madison Agency, is a Canadian online dating service and social networking service marketed to people who are married or in relationships. The site has been widely condemned for being a "business built on the back of broken hearts", and is also believed to lie about the size of its userbase by "creating fake accounts, or not stopping others from creating fake accounts". It was founded in 2002 by Darren J. Morgenstern, with the slogan "Life is short. Have an affair". The name comes from two popular female names in North America, "Ashley" and "Madison".