Avenue George V is a street in the 8th arrondissement of Paris. It starts at Place de l'Alma, and ends at No. 99 avenue des Champs-Elysées. It marks the western limit of Paris's "golden triangle" (triangle d'or). Until 14 July 1918, the avenue was called Avenue d'Alma. It received its current name in honour of the British monarch George V, who was on the throne at the time, and fought with the Allies during the First World War.