Avon Products, Inc. or simply known as Avon, is an American-British multinational cosmetics, skin care, fragrance and personal care company, based in London. It sells directly to the public. Avon had annual sales of $9.1 billion worldwide in 2020. It is the fourteenth-largest beauty company and, with 6.4 million representatives, is the second largest direct-selling enterprise in the world (after Amway). The company's CEO is Angela Cretu, who was appointed to the position in January 2020.