an Entity references as follows:
BALLOONS Lit. Journal (BLJ) is a free Hong-Kong-based electronic literary journal of English poetry, prose and artwork. It was founded in 2014 by Ho-cheung Lee with Ricci Fong as the editorial advisor. Its current advisory board includes scholars Gary Harfitt, Ricci Fong, Lancy Tam Suk-yin and Simon Tham. BLJ publishes works internationally for readers aged 12 and above. BLJ is currently catalogued in Tin Ka Ping Education Library of The University of Hong Kong.