Bank of Melbourne is a financial institution operating in Victoria, Australia. A subsidiary of the Westpac Group, it was re-established as a separate entity, and re-commenced operations on 25 July 2011. The "new" Bank of Melbourne initially rebadged the Victorian business of St.George Bank, another wholly owned subsidiary of Westpac, as part of a major local branding strategy. The customer-facing activities of the business operate independently of the Westpac Group. Westpac has owned Bank of Melbourne, and the rights to the brand, since its acquisition of the bank in 1997.