Beefcake (1999) is a docudrama homage to the muscle magazines of the 1940s, 1950s, and 1960s—in particular, Physique Pictorial magazine, published quarterly by Bob Mizer of the Athletic Model Guild. It was inspired by a picture book by F. Valentine Hooven III (published by Taschen) and was directed by Thom Fitzgerald. Beefcake was a follow up to The Hanging Garden, also produced by Thom Fitzgerald. Beefcake premiered at the Sundance Film Festival in 1999 and was released by Strand Releasing in the United States; it was nominated for three Genie Awards.