Bernie A. Shively (May 26, 1902 – December 10, 1967) was an American football player, coach, and college athletics administrator. He was the athletic director at the University of Kentucky from 1938 until his death. Shively served as an assistant football coach at Kentucky and was interim head football coach in 1945, prior to hiring Bear Bryant. Shively was linked to a scholarship scandal in 1962 involving the infamous football team known as the Thin Thirty, coached by Charlie Bradshaw. Shively died on December 10, 1967, at Saint Joseph Hospital in Lexington, Kentucky.