Bill W. McClard (born October 15, 1950 in Purcell, Oklahoma) is a former professional American football player. A kicker, McClard played college football for the University of Arkansas, where he was named American Football Coaches Association All-America after the 1970 season and by The Sporting News in 1971. He kicked a then-NCAA record 60-yard field goal in 1970. This was only about one week before Tom Dempsey, with his half-foot, kicked the first 60+-yard field goal in the NFL. Both were responsible for changes in rules regarding returning field goal attempts.