Blåhaj (stylized BLÅHAJ, Swedish pronunciation: [ˈbloːˌhaj], lit. 'blue shark'; colloquially anglicised as /blɑːˌhɑːʒ/ or /bloʊ.haɪ/) is a plush toy manufactured and sold by the Swedish company IKEA. Modeled after a blue shark and made of recycled polyester, the toy has gained prominence on social media as a popular internet meme, especially in the transgender community, and has also been used as a mascot by IKEA in some regions.