Blagoevgrad (Bulgarian: Благоевград [bɫɐˈɡɔɛvˌɡrat]) is а town in Southwestern Bulgaria, the administrative centre of Blagoevgrad Municipality and of Blagoevgrad Province. With a population of almost 70,000 inhabitants, it is the economic and cultural centre of Southwestern Bulgaria. It is located in the valley of the Struma River at the foot of the Rila Mountains, 101 kilometres (63 miles) south of Sofia, close to the border with North Macedonia.