Bliss is a UK-based charity for babies born premature or sick. Bliss supports the families of babies in neonatal care and works with health professionals to provide training and improve care for babies. It campaigns for improved hospital resources across England, Scotland, Wales and Northern Ireland, and is actively involved in pioneering neonatal research. It exists to give every baby born premature or sick in the UK the best chance of survival and quality of life. Its Chief Executive is Caroline Lee-Davey.