Boom Radio (also Boom Radio UK) is an independent, commercial, national radio station in the United Kingdom. Owned by Boom Radio Ltd, the station is aimed at baby boomers, the generation of people born between 1946 and 1964, and is the first radio station in the UK to specifically target this age demographic. Launched on 14 February 2021, Boom Radio broadcasts nationally on the Sound Digital DAB multiplex and is also available online. As of September 2022, the station broadcasts to a weekly audience of 443,000 according to RAJAR.