The Bosstown Sound (or Boston Sound) was the catchphrase of a marketing campaign to promote psychedelic rock and psychedelic pop bands in Boston, Massachusetts, in the late 1960s. The concept was conceived by the record producer Alan Lorber as a marketing strategy intended to establish several underground musical artists native to the city on the national charts and compete with the popular San Francisco Sound. Lorber chose Boston for his plan because of the several bands developing in the city, the abundance of music venues (such as the Boston Tea Party), and the proximity of MGM Records, which had signed the core groups.