The BowMac sign, known as "Toys "R" BowMac" and "Toymac", is a neon sign in Vancouver, British Columbia, with a metal screen depicting the Toys "R" Us logo covering a significant portion of the original sign. It stands at 1154-1176 West Broadway, a Toys "R" Us store. It was designated by the City of Vancouver as a landmark worthy of preservation and revitalization in 1997. The sign is a landmark of Vancouver, but also a topic of contention as unsightly as well as exceptionally large.