byejoe is a baijiu (Chinese: 白酒; pinyin: báijiǔ) brand produced and marketed by byejoe USA, headquartered in Houston, Texas. Baijiu is the national spirit of China. It literally means "white spirit" or "white wine", and is the most consumed spirit in the world by volume. byejoe is the first widely marketed baijiu in the United States specifically targeting the western consumer.