Byron Eugene Lewis Sr. (born December 25, 1931) is a retired advertising executive and business owner. Referred to in The New York Times as "the original Black media king," Lewis was instrumental in opening the eyes of major brands like Avon and Mars Candy, as well as the entertainment industry, to the buying power of African American consumers. Widely regarded as a pioneering ad man, Lewis came up with “The Diapers” ad for Lincoln Navigator, a national automotive account aimed for the first time at the urban Black middle class. He has been inducted into the Advertising Hall of Fame and has received awards from the Association of National Advertisers (ANA) and Communications Excellence to Black Audiences (CEBA). The Smithsonian National Museum of American History is collecting Lewis's work