Premier Loyalty & Marketing, S.A.P.I. de C.V. operating as Club Premier is a loyalty program based in Mexico, originally the frequent flyer program of Aeroméxico, the Mexican airline, now spun off and operated by PLM, which is 51% owned by Aeroméxico and 49% by AIMIA, the Montreal-based loyalty company with its origins as the frequent flyer program of Air Canada.