Conception Bay (CB) is a bay on the southeast coast of Newfoundland, Canada. The population (in 2011) of people living in municipalities (or unincorporated census subdivisions) located along the coast of Conception Bay was 90,490 making it one of the most densely populated areas of the province. Conception Bay is adjacent to the St. John's Metropolitan Area which contains 5 of the 10 largest settlements in the province and is home to over 200,000 people. The smaller communities in Newfoundland may often be referenced by the Bay in which they are located, e.g.: 'Port de Grave, CB'.