The Congo Reform Association (CRA) was a political and humanitarian activist group that sought to promote reform of the Congo Free State, a private territory in Central Africa under the absolute sovereignty of King Leopold II. Active from 1904–1913, the association formed in opposition to the institutionalised practices of Congo Free State's 'rubber policy', which encouraged the need to minimise expenditure and maximise profit with no political constraints – fostering a system of coercion and terror unparalleled in contemporary colonial Africa. The group carried out a global publicity campaign across the Western world, using a range of strategies including displays of atrocity photographs; public seminars; mass rallies; celebrity endorsements; and extensive press coverage to lobby the Grea