A tattoo cover-up is the act of tattooing over a previously unwanted tattoo with a new tattoo. It is usually seen as being one of two options of removing an unwanted tattoo; the other option being laser removal. Covering up an unwanted tattoo is generally cheaper than tattoo removal. Numerous celebrities have employed tattoo artists to cover up existing tattoos, often after the breakup of a relationship. Examples include Denise Richards, Pete Davidson and Angelina Jolie.