Crolla was a 1980s British high fashion brand and boutique founded by Scott Crolla and Georgina Godley in Mayfair's Dover Street. Always niche, it was influential for its juxtaposition of unusual and vintage fabrics (often furnishing fabrics) and traditional tailoring. Describing the brand's signature at the time, Scott Crolla said: "My clothes are for someone who disregards fashion but enjoys fabrics… I would call it a calculated disregard for conventional taste." In the book London: After Fashion, Alistair O’Neill described the look as: “as odd a combination as Coward in Las Vegas, but it communicated a vision of Englishness just as brashly."