Da Cor do Pecado (English title: Shades of Sin) is a Brazilian telenovela produced and broadcast by Rede Globo in the traditional 7pm timeslot between 26 January and 28 August 2004 with a total of 185 episodes, replacing Kubanacan and preceding Começar de Novo. It is one of Rede Globo's most successful productions, just coming after Avenida Brasil, in terms of viewership and worldwide exhibition, as it been sold to close to 100 countries. Starring Taís Araújo, Reynaldo Gianecchini, Giovanna Antonelli, Lima Duarte, Rosi Campos, Aracy Balabanian, Guilherme Weber e Tuca Andrada.