David Bickler (born March 31, 1953) is an American singer and musician, best known as the lead singer for the rock band Survivor from 1978 until 1983, most notably on the #1 U.S. hit "Eye of the Tiger". In addition to his wide vocal range, his trademark look included a beret. Bickler would go on to provide the vocals in advertisements, including Bud Light's "Real Men of Genius" TV and radio commercials.