Drag Race Italia is an Italian reality competition streaming and television series based on the American series RuPaul's Drag Race, and is the Italian edition of the Drag Race franchise, produced by Ballandi Arts Studios. In a similar format to the American version, the show features a crop of Italian drag queens as they compete for the title of "Italia's Next Drag Superstar" and becoming MAC Cosmetics ambassador for one year. The series airs on Discovery+ in Italy, and subsequently free-to-air on Real Time, and worldwide on WOW Presents Plus.