an Entity references as follows:
The Edmonds Cookery Book is a recipe book focusing on traditional New Zealand cuisine. It was first published as The Sure to Rise Cookery Book in 1908 as a marketing tool by baking powder manufacturer Thomas Edmonds (today part of Goodman Fielder), but it is now known as a Kiwi icon. The cookbook has been through many editions and reprints, adapting to changing tastes and new technology. Only two copies of the first (1908) edition are known to survive. In 1955, the first "De Luxe" edition was introduced. The 69th De Luxe edition was released in 2016.